About US

What's my passion? Undeniably Fashion. Always has been (since I was a child) and always will be!

I've loved every step of my journey including owning my own boutique for over 9 years. I've also consulted, designed, wholesaled and manufactured my own designs as well as for other companies. 

My mission remains the same...I don't want to "just sell" merchandise. I want to change women's lives through education about fashion that fits their lifestyle and bodies properly, creating improved self-esteem.  Everything I buy, sell and create must meet that criteria or I won't do it.

In 2015, took my passion and energy for design to the next level...I now design full time and I couldn't be happier!! Designing full time is a dream come true for me! Every piece I create is a special piece meant to be enjoyed and used for every day. I hope the collections that I feature will inspire you to live your dream and surround yourself with positive karma. Be all you were created to be! 

Fashion is my passion...I dream about it...I believe in it...& I live it...every day! 

Sydney Alexander is a graduate from the Fashion Institute of Technology in NY and earned a degrees in Fashion Buying and Merchandising. She is a designer, stylist, entrepreneur & most importantly, a passionate woman thankful for her amazing journey. 

Charities we support - 

ASPCA  https://www.aspca.org/

Alzheimer's Association https://www.alz.org/